If you send postcards through Postcrossing or swap mail with penpals, you probably know this small problem: after a while, it becomes surprisingly hard to choose a card. You open your drawer, look at the pile, and suddenly everything feels either too random or too ordinary. That is exactly why I like postcard series.
One of the funniest series in the shop is a small illustrated goose who slowly turned into a traveller. Today, this little bird is known as the Goose on Tour. And yes, the Goose sends postcards too.
How the travelling goose started
The goose appeared in illustrations by Mari Kolorowa, an artist whose work has quietly become one of the most recognisable styles in my shop. Her illustrations have a certain softness to them. Small details, warm colours, and characters that feel a little bit curious about the world.
At some point the idea appeared naturally. If people send postcards across the world, why shouldn’t the goose travel as well? So the first Goose on Tour postcards appeared. They showed the goose visiting different cities, sending greetings just like any Postcrossing member would do.
You can see the current postcards in the series here:
→ Goose on Tour postcards collection
Cities the goose has already visited
Over time the series slowly grew. The travelling goose has already sent postcards from:
Berlin
Tokyo
London
New York
Rome
Madrid
Each card shows the goose somewhere in the city, usually slightly overwhelmed but still determined to explore. That feeling may sound familiar if you have ever travelled with a stack of postcards in your bag.
Why people like sending character postcards
In Postcrossing, certain postcard themes are almost universally appreciated. Animals, nature, cozy illustrations and travel scenes often work well across cultures. A character postcard combines several of these elements.
It has:
- a clear theme
- a small story
- a recognisable style
Because of this, many people enjoy sending postcards from a series instead of random designs. If someone receives one goose card, there is a good chance another goose might travel to them one day as well.
If you are new to Postcrossing and want to understand how postcard themes influence exchanges, the official project page explains the idea well:
→ https://www.postcrossing.com
Collecting postcard series
Another interesting thing happens with postcard characters. People start collecting them. Instead of choosing a completely different design each time, they follow a small illustrated world that grows over time. Postcard series often become favourites because they are easy to recognise in a mailbox full of mail.
In my shop, several collections work like this.
The goose is one of them, but you can also explore other postcard collections here:
→ Postcard and stationery collections
Why travel postcards work well for Postcrossing
Travel-themed postcards are especially popular in postcard exchanges. They feel neutral and friendly, even when the receiver’s profile is short or very general. Themes that usually work well:
- animals
- city views
- nature
- cozy illustrations
- simple characters
If you are ever unsure what to send, these are usually safe choices. You can browse suitable designs in the Postcrossing postcards section:
→ https://favoritepostcard.com
Where the goose might go next
The fun part about a travelling character is that the journey can always continue. New cities appear. New postcards are added. Sometimes the goose just shows up somewhere unexpected.
I often ask where the goose should travel next, and the answers are always interesting. Some people suggest famous cities. Others want small places, seaside towns, or something completely unexpected.
And honestly, both options sound good.
You may also like:
How many postcards do you really need for Postcrossing?
Why I’m Slowly Shifting from Single Postcards to Thoughtful Collections
The Window Diaries with Marluki: cozy postcard series
If you like the most popular postcard series, you’ll love this one too!
