For many years, my shop followed one simple idea:something for everyone. For almost 14 years, I created postcards in many different styles, moods, and themes. Cute and serious. Colorful and minimal. Illustrated and photographic. The goal was always the same: to make sure anyone, no matter their taste, could find at least one postcard that […]
Category Archives: Small business
Every year I like to look back and share an honest overview of how my small postcard shop actually performed. This 2025 review is a mix of numbers, observations and lessons learned while running an independent stationery business focused on postcards, Postcrossing, Journaling and snail mail. From total sales and best-selling products to quiet days […]
Every year I see the same thing. People have plenty of ideas until the moment comes to actually pick a gift. Then the panic starts. And it gets even trickier when the person loves mail, books, cats or all of these at once. So this year I decided to make a small gift guide. Nothing […]
Every November I sit down with a cup of coffee, open my design folders, and ask myself a familiar question. Do Christmas postcard trends actually change, or am I just imagining it because I spend too much time staring at snowflakes, cookies, and postal boxes? This year I decided to look back at the past […]
December has always been my favorite kind of chaos. The kind that smells like cinnamon, paper, and coffee, and somehow mixes a to-do list with real excitement. Every year I look for new ways to make those 25 days before Christmas feel slower, calmer, and a little more magical. This time, it turned into something […]
August is usually a quiet month in my shop, and this year it was even stranger than usual. I was away on vacation for two full weeks, so the month ended up being half business, half holiday mode. This is the first time I’ve shared statistics like this. I’ve been thinking: why keep all the […]
(And Why It’s Not the Same as a Vacation) Let me start with this: a workation is not a vacation. If you’re running a small online business like I do – where every task, every idea, and every invoice goes through your own hands, you can’t exactly “switch off.” But you can change your view. […]
This week I launched Slow Summer Dreamer’s Box. Now it is time to tell you the story. I’ve wanted to create a seasonal stationery box for years. Not weeks or months. Literally years. It was one of those ideas that kept floating around in my mind while I packed orders or worked on other things. […]
So… you haven’t written a postcard in months. Your washi tape is collecting dust. You open your journal, stare at the first blank page, and quietly close it again. First of all, welcome back. You’re not late. You’re not behind. You’re just here. And that’s enough to begin again. Let’s be honest, even the hobbies […]










