Tag Archives: behind the scenes

What happens to postcards that donโ€™t find their audience

If youโ€™ve been following my shop for a while, you probably know that I release a lot of postcards. And while many of them find their way into order boxes, envelopes, Postcrossing profiles, and swap collections, some donโ€™t. Not because theyโ€™re badly designed. Not because something went โ€œwrongโ€. They simply donโ€™t find their audience. Iโ€™ll […]

How I Choose Postcards That Actually Work for Postcrossing

I run a small postcard, gifts, and stationery shop in Europe, and for more than a decade, postcards have been passing through my hands every single day. Thousands of orders, tens of thousands of cards, countless messages from Postcrossers. So when people ask me what postcards are best for Postcrossing, my answer is never โ€œthe […]

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