If you’ve been following my shop for a while, you probably know that I release a lot of postcards. And while many of them find their way into order boxes, envelopes, Postcrossing profiles, and swap collections, some don’t. Not because they’re badly designed. Not because something went “wrong”. They simply don’t find their audience. I’ll […]
Author Archives: Salomeja
personal small business owner's life, Small business
How many postcards do you really need for Postcrossing?
05
Feb
Feb
This is one of those questions I get asked surprisingly often. Usually, people are hoping for a number. Ten? Twenty? Fifty? Something that sounds reasonable and final. The honest answer is not very satisfying: there is no single “right” number.But the good news is that it’s actually quite easy to figure out what works for […]
Favoritepostcard.com products, Small business
Why I’m Slowly Shifting from Single Postcards to Thoughtful Collections
22
Jan
Jan
For many years, my shop followed one simple idea:something for everyone. For almost 14 years, I created postcards in many different styles, moods, and themes. Cute and serious. Colorful and minimal. Illustrated and photographic. The goal was always the same: to make sure anyone, no matter their taste, could find at least one postcard that […]
16
Jan
Jan
(and why they work year after year) Choosing a postcard for Postcrossing often has very little to do with how beautiful the card is. Most of the time, the real question is much simpler: will this card actually work for this person? After years of packing orders, reading profiles, and sending postcards myself, I’ve noticed […]
05
Jan
Jan
I run a small postcard, gifts, and stationery shop in Europe, and for more than a decade, postcards have been passing through my hands every single day. Thousands of orders, tens of thousands of cards, countless messages from Postcrossers. So when people ask me what postcards are best for Postcrossing, my answer is never “the […]
personal small business owner's life, Small business
Looking Back at 2025: Numbers, Postcards and a Lot of Quiet Days
26
Dec
Dec
Every year I like to look back and share an honest overview of how my small postcard shop actually performed. This 2025 review is a mix of numbers, observations and lessons learned while running an independent stationery business focused on postcards, Postcrossing, Journaling and snail mail. From total sales and best-selling products to quiet days […]
Favoritepostcard.com products, Small business
A Small Gift Guide for Postcrossers, Readers and Everyone Who Loves Paper
07
Dec
Dec
Every year I see the same thing. People have plenty of ideas until the moment comes to actually pick a gift. Then the panic starts. And it gets even trickier when the person loves mail, books, cats or all of these at once. So this year I decided to make a small gift guide. Nothing […]
Favoritepostcard.com products, personal small business owner's life, Small business
Do Christmas Postcards Change Every Year? My Thoughts for 2025
16
Nov
Nov
Every November I sit down with a cup of coffee, open my design folders, and ask myself a familiar question. Do Christmas postcard trends actually change, or am I just imagining it because I spend too much time staring at snowflakes, cookies, and postal boxes? This year I decided to look back at the past […]
personal small business owner's life
🎄 October Recap: Christmas Postcards, Advent Calendars, and Cozy Stationery Updates
01
Nov
Nov
Discover FavoritePostcard’s October 2025 highlights – new Christmas postcards, limited Advent calendars, cozy stationery, and answers about US shipping and upcoming November releases.
Favoritepostcard.com products, Small business
Advent calendars for postcards and paper lovers: 25 small reasons to smile
17
Oct
Oct
December has always been my favorite kind of chaos. The kind that smells like cinnamon, paper, and coffee, and somehow mixes a to-do list with real excitement. Every year I look for new ways to make those 25 days before Christmas feel slower, calmer, and a little more magical. This time, it turned into something […]