At first glance, postcards seem like a simple thing. A small piece of paper, a picture on the front, a few handwritten lines on the back. But if you enjoy sending postcards through Postcrossing, swapping mail with penpals, or simply collecting them, finding good postcards online is not always as easy as it sounds. Many […]
04
Mar
Mar
When people visit my shop for the first time, they often see many different postcards and assume they all appeared one by one. In reality, many of them belong to something much bigger: a series. Some series start as a single experiment. Others grow slowly over years. And sometimes a postcard unexpectedly becomes the beginning […]
26
Feb
Feb
One of the most common situations on Postcrossing is receiving an address with a blank or very short profile. When there are almost no preferences listed, choosing the right postcard can feel like guessing. You open the received postcrosser’s profile. You scroll down. And the profile says: “…” Nothing. it is empty. No favourite themes. […]
22
Feb
Feb
Every Postcrosser knows this moment. You receive an address, open the profile, and read something like: “I collect vintage trains, lavender fields, maps of Iceland, hedgehogs, dark fantasy dragons, handmade lino prints and very specific 1980s typography.” You look at your desk. You have a cat. A mushroom. And something abstract in beige. So what […]
11
Feb
Feb
If you’ve been following my shop for a while, you probably know that I release a lot of postcards. And while many of them find their way into order boxes, envelopes, Postcrossing profiles, and swap collections, some don’t. Not because they’re badly designed. Not because something went “wrong”. They simply don’t find their audience. I’ll […]
05
Feb
Feb
This is one of those questions I get asked surprisingly often. Usually, people are hoping for a number. Ten? Twenty? Fifty? Something that sounds reasonable and final. The honest answer is not very satisfying: there is no single “right” number.But the good news is that it’s actually quite easy to figure out what works for […]
22
Jan
Jan
For many years, my shop followed one simple idea:something for everyone. For almost 14 years, I created postcards in many different styles, moods, and themes. Cute and serious. Colorful and minimal. Illustrated and photographic. The goal was always the same: to make sure anyone, no matter their taste, could find at least one postcard that […]
16
Jan
Jan
(and why they work year after year) Choosing a postcard for Postcrossing often has very little to do with how beautiful the card is. Most of the time, the real question is much simpler: will this card actually work for this person? After years of packing orders, reading profiles, and sending postcards myself, I’ve noticed […]
05
Jan
Jan
I run a small postcard, gifts, and stationery shop in Europe, and for more than a decade, postcards have been passing through my hands every single day. Thousands of orders, tens of thousands of cards, countless messages from Postcrossers. So when people ask me what postcards are best for Postcrossing, my answer is never “the […]
26
Dec
Dec
Every year I like to look back and share an honest overview of how my small postcard shop actually performed. This 2025 review is a mix of numbers, observations and lessons learned while running an independent stationery business focused on postcards, Postcrossing, Journaling and snail mail. From total sales and best-selling products to quiet days […]